Artist Jason Polan breaks down the steps and shows people How to GO.

“So, why do we make people jump through all these hoops? Requiring registration sets a high bar, but it gives all participants a way to identify themselves within the scope of the project.  In early phases, profiles allow participants to recognize each other in the studio, but in later stages of the project (nominations, curator visits) it becomes about continuing the dialogue online in a way that retains the feel of those open doors. The electronic “check-in” at studios is another step in the process, but it goes a long way to ensure that works of art are seen in person—an artist’s online profile is just a teaser to help visitors get interested in the work and then later remember what they saw, but we don’t want people judging work online where works of art are difficult to represent.”